HOUZE OF POP HAS A UNIQUE APPROACH THAT PUTS THE BRAND STORY AT THE HEART OF COMPANIES AND SERVICES TO CREATE MEANING AND VALUE.
Regardless of category, consumers now expect their brands to be connected experiences. More than ever before, brands can have direct relationships with their customers. This means treating the brand as an ecosystem, optimizing customer journeys and differentiating through experience. Our approach connects positioning to portfolio and experience to drive relevance and differentiation in complex, continually evolving markets. Articulating ‘why’ an organization is here has never been more important when it comes to shareholder, employee and customer value, which is why we put purpose at the heart of organizational brand thinking. This is particularly vital in service organizations for whom employee belief in the value they create beyond profit, and a sense of belonging to the organization, are pivotal to authentic customer relationships. Our approach to organizational branding makes use of proprietary co-creation techniques and employee engagement that put your people at the heart of the change.