Service Customers Better
It costs ten times more to generate a new customer than to maintain an existing one. With strong retention marketing, it's much easier to grow your revenue and profitability.
Customer service strategy is affected by your support and account management structure, your customer segments, the frequency of purchases from your customer base, and the lifetime value of your segments.
Do your customers require highly skilled account managers to work with them on a weekly or monthly basis? Can you handle it with a separate department? Or can you handle most of it via your website or customer service software platform? Defining these areas will help you shape your strategy for servicing and marketing to your different customer segments.