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Brand Audit

Your brand delivers an experience with each interaction with the marketplace. It's important for you understand how your market feels about that experience - both your internal market (your stakeholders) and your external market (your customers and prospects).

Understanding if the market responds to the key elements of your brand strategy - the emotional benefits that your brand delivers, the three things that your brand means to your market, your brand personality traits, your promise and your story - will enable you to understand whether you're communicating effectively and which areas need improvement.

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