Experience Staging includes the Ideation, Design, Engineering, Fabrication, Logistics, and Installation of your experiential marketing projects. Also known as "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events". Any marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Consumer engagement is when a brand and a consumer connect. This type of marketing takes time to design, plan, and execute to successfully create live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand.