Since a brand creates an experience, you can brand almost anything - a person, an action, a concept, a service, a company, or a product. The first step in crafting your brand design is to define the type of brand you're building: an individual product or service brand, a company brand, a family brand or an idea brand.
You'll align your brand with the high-level experiences in which your brand delivers value to the marketplace, and identify the purpose for your brand.
- Brand identity and guidelines
- Video and motion graphics