(541) 359-1238

©2020 by Houze Of PoP. Proudly created by Houze Of PoP.

Re-Imagining Brand Experience

Delivering Results

Houze Of PoP is a consulting agency that specializes in Brand Experience. Brand experience is a type of marketing that incorporates a crafted set of conditions created by a company to influence the feeling a customer has about a particular product or company name. By connecting and engaging with the target audience, this strategy helps convert brand awareness to brand loyalty. We design experiences through your brand as a means to help solve complex business challenges. We help you "PoP" out among the competition.

Our Services

Our Strategies Convert Brand Awareness to Brand Loyalty

Houze Of PoP exists to solve the critical issues facing our clients, both large and small. Our unique approach is not only what differentiates us, but also what makes us successful. We provide a broad range of services and solutions to help organizations facilitate change, achieve their vision and optimize performance and productivity.

Business Meeting
Image by Marvin Meyer

Brand Strategy

We design strategies that are forward-thinking. And we do so by defining your brand culture and using it to drive every part of your business. We bring brands to life through creative solutions that are both effective and innovative – setting visual, verbal and experiential standards that drive entire experiences.

 Strong brands have personalities just like people.

 - Guest journey design

- Brand definition

- Messaging and story

- Nomenclature  

Brand Experience

How do you provide every customer with a consistent world-class experience? How can you improve customer and employee loyalty? How can you train new team members better communication and people skills? We can answer these questions and more. Let’s talk about where you want to take your organization.Whether you are a Fortune 500 company or a two man start-up operation, Customer Experience and Effective Communications affects every aspect of your business, and investing in it is mandatory to your success.

Image by Justin Clark
Image by Clark Street Mercantile

Experiential Marketing

We help clients with launches, turnarounds, and innovation, generating extraordinary results. As much a business consultancy as we are a marketing consultant. Houze Of PoP is a proven partner for those with an aggressive growth objective. We act as an extension of your team versus a rigid vendor. 
We use data, technology, and analytics to help the world's best brands make their experiential marketing more addressable, their experiences more personal, and manage relationships over time.

- Big Idea Experience Campaigns
- Project Management
- Campaign Feeling & Design
- Social Media Layout Planning
- Event and Expo Planning

Environment Experience

We collaborate with clients to define service experiences and brand culture. We set new standards in beauty, fashion and cultural retail, as well as quick-serve, travel, restaurant, and hotel hospitality – helping leading brands to differentiate and continually reinvent their experiences.  


- Interior Design

- Showroom layout

- Architectural Design 

- Exterior and Signage

Our Process

Houze Of PoP creates a personalized brand experience for a connected modern world that thirsts for the new. We customize each plan for your needs, and as project managers, we can execute your plan to save you time. We follow a 4 step process for each plan we create.

Discover

First things first – we need to get familiar. We want to know who you are, where your brand experience has been and where you’d like it to go. What’s your brand’s personality? What makes you different? In Discovery, we’ll assess your overall vision and goals with exercises that ask these questions and use your answers to determine how and what you need to communicate to your target market.

Collaboration & Exploration

Following the Discovery phase, we’ll conduct a series of collaborative meetings with you to work towards a plan, tone and aesthetic for all experiences and messaging. We’ll explore how presentation, layouts, colors, customer service communication and environment will be used to bring your brands Consumer Experience to life. This process culminates with our "PoP Out Service Methods" where we give you a step-by-step plan to increase customer and employee loyalty.

Execution

Houze Of PoP can act as consultants, or hands-on like doctors. We can execute your plan from concept and training to final results with growth data collected and business consulting along the way. Or, we can support your management during this stage. We coordinate and direct commercial remodels, oversee employee training, write and edit employee handbooks, or handle all visual and verbal communication from your brand. From start to finish, we are your full-service agency.

Maintain & Manage

After execution of your new systems and marketing plans, it's time to measure your results. With continued consulting, training, and measuring, we can decide to re-imagine our plan or continue to watch our results. We believe in a culture for profit. We are all looking to profit from our hard work. ROI is important and everything we do is centered around your bottom line, today, and in the future.

Upcoming Events
The Salon & Spa Eperiences of The Future
Mon, Feb 10
LS Salon & Spa
Feb 10, 11:00 AM – 2:30 PM
LS Salon & Spa, 160 Oakway Rd #100, Eugene, OR 97401, USA
This workshop will help you look at the salon and spa experience in a new innovative way. The salon will behave differently in the future. Be a trend setter instead of a trend follower. Find new ways to increase your income with new services, while increasing your customer and brand loyalty.
Customer Journey Mapping Workshop
Wed, Mar 04
Houze Of PoP
Mar 04, 5:00 PM – 7:30 PM
Houze Of PoP, 285-B E 5th Ave, Eugene, OR 97402, USA
A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer's experience with your brand from original engagement and into hopefully a long-term relationship.

Get In Touch

285-B E 5th Ave, Eugene, OR 97402, USA

(541) 359-1238